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26 October 2022

Improve your visibility online

Packaging tells the story of your brand and product. Via packaging you communicate your brand vision and manage consumer expectations regarding your products. Packaging contributes to your customer’s experience. Therefore it’s an essential part of your brand communication.

The appearance of your products is not only of importance in actual stores. Nowadays online shopping is part of our lives and it’s here to stay. The number of consumers who shop online is still increasing. Consumer do not only use supermarket websites to order their products, but mainly to see what’s on sale, make a shopping list or to check information about the desired product.


For your online communication product images are an absolute must. An astonishing 93% of consumers indicates that the product image is essential for their final decision to purchase. A packshot can be made by photographing the actual product, making a 3D render or a combination of both photography and digital artwork. A product image needs to meet GS1 standards in order to be used by your desired sales platform.

Mobile Ready Hero Images

A quite new form of product images are the Mobile Ready Hero Images, or Hero’s for short. These are optimised Packshots for small screens, like mobile phones or tablets. Certain brand elements or product features might be enlarged to ensure visibility on a small screen. By removing some of the non essential extra elements you make sure a consumer can see which brand, product, flavour or what quantity it is.

If you’re in need of packshots or mobile ready hero images, don’t look any further. We can help you create product images to represent your brand online. For more information check this page.

Recent updates

View other news

31 January 2023

Increasing responsibility for production in the food chain

Companies in the food sector are more often asked to guarantee that their products are made in a socially and...

18 July 2022


The Dutch government has followed up on the earlier Product Composition Improvement Agreement. Since 2022, the new National Approach to...

18 July 2022

New rules for bread

NEW LEGAL RULES AS OF 1 JULY 2022 For the Dutch consumer, it must become clearer what kind of bread...

Wrap it in a story with Volkers

What's the story of your packaging?