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Powerful online






The case

A powerful online performance

PepsiCo, one of the six major food companies in the Netherlands, is a well-known player with solid brands like Pepsi ®, Lay’s ®, Doritos ®, Duyvis ® and Quaker ®. But how do you make sure that your packaging messages are just as powerful and consistent online as they are on the store shelf, and that everything is ready before your product is introduced?

The execution

Consistent packaging

Our Studio has been PepsiCo’s partner for years, producing Packshots, Hero Images and other visuals based on the packaging’s digital artwork. We team up with the parties responsible for the brands to make life-like, unique images. Obviously, we don’t forget to accommodate for the GS1 guidelines. That’s how you can be certain that the images will show up online in the various retail channels without a hitch.

The result

Good online conversion

Due to the powerful packshots and mobile-optimised Hero Images, consumers can quickly identify and order their favourite products. As a result, you increase your brand consistency and your consumer loyalty and increase your conversion.

” Volkers is a partner that we, Pepsico, can rely on to help us present our brand experience consistently and powerfully – and that goes for online visuals too “

Niels Jansen, Jr. Brandmanager

Passion for packaging

Proud of our clients

A crisp solution

Studio Mockups

In control: brand, packaging, appearance

Workflow management

Wrap it in a story with Volkers

What's the story of your packaging?