For consumers, it should become clearer what kind of bread is really on the shelf. The bread will therefore look different when it comes to names and labels.
According to the new rules, each bread must clearly state which
type of bread it involves. White, brown or peoples and especially what it's made of. The color of the bread therefore no longer determines the type of bread.
A dark bread made from flour should therefore now be called white bread.
The new law not only sets clear requirements for mentioning the type of bread, but also for the naming of bread. Only grains that are sufficiently contained in the bread may also be mentioned in the name. Finally, there is an extension to the famous whole or half bread. The more luxurious small breads are now called middle bread or medium bread.
Change in name and packaging declaration
With these kinds of mandatory changes, you need to be able to switch quickly and efficiently. Looking for the latest artwork, time pressure and switching with different stakeholders. The risk of errors in the process is therefore all the greater. So how do you stay in control, save time and prevent chaos and higher costs?
Artwork Connect is the connecting factor that streamlines the packaging process — from initial design to online publication and final production.
