The familiar bar code will disappear

In the 1970s, we first became acquainted with the barcode. Since then, the “bar code” has been used worldwide for items in stores. Nowadays, the barcode is an integral part of our packaging.

The use of barcodes on products offers various benefits for the manufacturer, seller and consumer. A barcode makes it possible to collect information about a product quickly and efficiently and ensures accurate and error-free registration of information. Scanning reduces manual data entry and ensures faster processing.

And yet, the barcode, as we know it today, will eventually disappear. The 2D barcode will replace the familiar bar code in 2027. Below are the benefits of the new 2D barcode.

5 benefits of the 2D barcode

• More information: 2D barcodes can contain more information because they can store information vertically and horizontally.

• Better readability: 2D barcodes are easier to read because they use pattern recognition instead of the traditional bar code. Even if the barcode is damaged, it still works properly.

• Tracking capability: With 2D barcodes, companies can track their products better. This can lead to more efficient production processes.

• Suitable for mobile devices: 2D barcodes can also be read with mobile devices, such as smartphones and tablets. Handy for consumers when shopping.

• Marketing tool: You can add a dynamic URL behind it, but you can also show a product video. And, for example, link language recognition to show product information to consumers in their own language.

2027 is still far away, but for brand manufacturers, this change is very interesting and, of course, requires the necessary preparation. As a brand, you can share a lot more information and thus increase your brand experience.