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For years, everything revolved around protein. From protein shakes to high-protein snacks and “high protein” labels on almost every shelf. But in 2026, we’re seeing a clear shift. The spotlight is moving from protein to fiber. And there’s a good reason for the hype.
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The world of packaging is changing rapidly. Innovation, sustainability, and technology are playing an increasingly important role in how products are packaged and presented. What does 2025 have in store for us? We share the five most important trends that will shape the packaging industry.
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Volkers celebrated its 100th anniversary at Beeld en Geluid in Hilversum. It was an afternoon dedicated not only to looking back, but also to looking ahead, including at the impact of generative AI.
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