Empower, inspire & execute

Packshots

Online, your product has a split second to stand out. A slightly off angle, a colour that drifts, or text that turns unreadable on mobile: it costs you the click. We create images in which your packaging looks exactly as intended, on every channel where your customer meets your product.

Packshots

From artwork or product to pixel perfect image, ready for every channel

A packshot is a product image of your packaging, ready for webshops, apps, (supermarket) platforms and campaigns. Unlike a mood shot, this is about precision: the right colour, the right angle, and packaging that looks the way it was intended down to the smallest letter. On the digital shelf, that image is often the only thing your customer gets to see of your product.

We work from the same artwork and data management we use for reproduction and print forms. That means the colour is right, every line of text is legible, and there are no creases or scuffs of the kind photography picks up so easily. And because we build the image from the artwork, your packshot is often ready before the product comes off the line: your webshop, app and sales presentation are set the moment the launch starts.

100+

Years of craftsmanship behind your brand

12.000

Packshots a year

100%

Brand-consistent from shelf to screen

What we can do for you
We offer a complete range of imaging services, from a single product to a full assortment, always matched to the channel the image is intended for.
Wireframe
The digital 3D model of your pack shape, whether that's a bottle, pouch, carton or tub. That wireframe is the foundation we place your artwork on. Because the shape is exactly right, light, folds and curves fall just as they do on the real product.
Pixel perfect packshots
Your packaging shown clean and neutral, at the right angle and to the right specifications per channel. So your product looks equally sharp and recognisable on every platform.
MOI (Mobile Optimized Image)
An image version optimised specifically for the small screen. Where a packshot reproduces your packaging exactly, an MOI deliberately drops detail and enlarges the brand name, variant and content. So your product stays instantly recognisable at a few centimetres of screen.
Assortment photography
A complete product line captured in a single project, with the same lighting, angle and look. So your assortment reads as one family, instead of a set of unrelated images.

Is your question here?

Frequently asked questions

When do you choose a packshot and when an MOI?
Can you create a packshot if the product doesn't physically exist yet?
What do you need from us to get started?
What if the artwork changes later on?

Get in touch with us

Want to know more about how Volkers can handle your packshots?

Ask your question or schedule a no-obligation introductory call.

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