Empower, inspire & execute

Design

A strong packaging design is an investment. It makes your product stand out from the competition, shows at a glance what your brand stands for and keeps customers coming back. That investment only pays off if the design is just as strong in every variant, from the smallest format to the pack for a new market.

We roll out every creative concept, add promotions and apply design changes. We carry that through consistently to every variant you need, without altering the creative concept. We work closely with the strategic design agency.

Design adaption

Heading  Your design works everywhere, without starting over.

Good packaging design does far more than look good. It stands out on a crowded shelf and shows what your brand stands for. It also means customers find your product again next time without having to look for it. That’s how you build a bond with your customer. But it only works if every variant tells the same story.

The more formats, markets and languages, the greater the chance that something slips through. A variant that looks slightly off weakens that bond with your customer. A mistake that only comes to light in-store can lead to a product recall. And a variant that’s finished too late means a missed launch date.

That’s why we always start from an approved master design. We roll it out to every variant you need, without altering the creative concept. We work closely with your design team or agency. Creative direction stays with you, and we make sure every variant is right.

100+

Years of expertise

750+

Projects a year

5 Sectors

Food | Beverages | Personal Car & Healthcare | Pet Food | Industry

What we can do for you
Volkers offers a complete range of design services, from format conversion and market variants to seasonal executions and technical checks on every adaptation.
Format adaption
From a small flavour sachet to a large retail display: we adapt your design for every format and every pack shape. Your customer recognises your product straight away, wherever it sits on the shelf.
Language and market versions
Using the translations you supply, we produce all language and market versions within a single structured workflow. That way you launch in several countries at once, with the same recognisable brand in every market.
Brand compliance
We check every variant against your brand guidelines, through a fixed process and automated checks. Deviations in colour, logo or layout are caught before they reach the shelf.
Cutter guide
If you have a cutter guide, it becomes our technical basis for dimensions, cut lines and fold lines. If you don’t, we create one based on the design you supply. So your design fits the pack exactly, right from the first version.

Is your question here?

Frequently asked questions

What does Volkers do within design?
Can you adapt designs for multiple markets and languages at once?
How do you make sure brand guidelines are preserved in every adaptation?
Do you also work with our own design agency?

Get in touch with us

Want to know more about how Volkers can handle your design adaptation project?

Ask your question or schedule a no-obligation introductory call.

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