Lip expert Blistex stands for more than just “the feeling of soft lips”. So there is a lip balm for everyone that suits you. Shaping exactly that feeling was an important point in redesigning Blistex. That feeling should be reflected in the design and appeal to a large user base.
Blistex gets a new face with a smile. The navigation between the care products (Care) and products that are actually restorative (Repair) has been improved. By using a recognizable face and highly visible icons, such as SPF, it is immediately clear to consumers what they can expect from Blistex. The entire line is lithographed and the packshots were made in accordance with GS1 guidelines.
A fresh new Blistex product line to make you happy. Immediately ready to roll out via all possible sales channels online and offline.
