‘Volkers helped us to achieve as predictable a result as possible when we restyled Kern. The numerous products, suppliers, printers and substrates made this into a complex project. We are proud of the new, consistent image of our brand.’
Challenge: Restyling the KERN brand; 130 packs, 16 suppliers, 12 printers, 3 printing methods, many different subtstrates > 1 brand image!
Solution: Centralised lithography, taking into account various printing techniques and printers’ specifications.
Result: Control over the packaging process, predictable quality in print, a consistent and optimum brand image on the shelf